I like to run faster, really I do. But I care about my time from the perspective that a bad time may mean I'm tired, injured, dehydrated, etc. It's the "why" that matters; the time is merely an indicator of strength and health to me at this point.
It's like I'm really feeling synchronized with the whole World of Running thing, the whole club or extended family that evolves out of this activity. Giving support to others who are going through phases I've gone through; getting support from others who have something to contribute to my growth as a runner (because I don't know everything... sshh). You just have to relax, exercise your sense of humour, roll with the incessant punches that are injury, weather, distractions...
So I hope to run a decent race in Des Moines, obviously. I'll enjoy the scenery if there is any (I've been assured that Iowa is much more than cornfields and panhandling politicians), I'll take the time to meet and greet along the route if the opportunity arises. I'll prioritize the family aspect of the trip because if I lose an hour's sleep and a couple of minutes on my results, for example... I don't mind in the least.